Five Features of LED lighting that You Can Describe on The Website

In recent years, e-commerce selling channels have developed rapidly in China, North America, Europe, and other countries. The outbreak of the COVID-19 in 2020 has promoted the rise of e-commerce selling on a global scale. Faced with the influx of more and more sellers, how to work hard on your own website has become an important part of grabbing market share. For end-customers, do you know how to enrich the detailed page of LED lighting? 

You can basically start from the following five points:

Basic Parameters

When advertising lighting to customers, the first and most important thing is to advise the product's basic parameters. For lighting, the basic parameters that customers will pay attention to generally include wattage, color temperature, and matched holders.

1. Wattage

Generally, the power of common lamps ranges from 5W-40W. LED lighting will be a better choice than incandescent lighting because of its higher brightness and more energy saving. Generally, the brightness of a 12W LED bulb is equivalent to a 100W incandescent bulb. Suppliers with more advanced technology can make the light efficiency higher. Homebest's A60 LED bulb further improves luminous efficiency. The luminous efficiency of the 12W LED bulb is equivalent to the 108W traditional incandescent bulb, which saves more than 80% of energy. The comparison of the luminous efficiency with the incandescent lighting highlights its own efficiency advantages, and the comparison is more clear. 

Your description can be like the below example:

High-quality LED chips, 

12W as bright as 108W incandescent bulbs. 

Up to 80% energy saving

2. Color Temperature

It’s a relatively unfamiliar word to end-consumers and is generally used to show different colors of light. We use different numbers 2700K-7500K to represent different lights from a professional perspective, from warm light to cold light. But end-consumers, need a more straightforward way to choose when they view your products. Displaying the contrast of different lights at different color temperatures on the product details page will be more conducive for consumers to choose, and will also reduce a lot of introduction communication costs. HOMEBEST's ceiling lamp has a variety of light sources to choose from to match the lighting needs of different scenes.

Your description can be like the below example:

Three colors optional: daylight white (3000K-3500K), nature white (4000K-4500K), warm white (5500K-6000K), perfect for office, bathroom, kitchen, exhibition, market, etc, various scenes.

3. Lamp Holder

Consumers choose the products they need when buying. In addition to specifying the matched holder in the product information list, you also need a more conspicuous way to express this purpose. It will be more obvious to mark the matched holder model in the product detailed picture. After all, the picture is more conspicuous and eye-catching than the text. 

Your description can be like the below example:

Standard E27 base can be easily retrofit with existing holder, to replace old light bulbs. Just need to use simple push and twist-action, no need tool.

 

CRI and Stability of the Light Source

1. CRI

Color Rendering Index is used to describe the color rendering degree of the light source, that is, the reduction characteristic of the light to the object, generally represented by Ra. From 0 to 100. The greater the value of Ra, the higher the color rendering of the light source. Good color rendering means that the color of the object under this light is closer to the color under the noon sun. Homebest LED candle bulbs use high-quality LED filaments with higher light transmittance. Its glass lampshade makes the light source clearer, and the high color rendering can show the most real and natural colors.

Your description can be like the below example:

High Color Rendering (Ra>80) of this filament bulb provides vivid and natural color that shows you the most real and beautiful colors.

2. No Flicker

Another significant advantage of LED lighting compared to traditional lighting sources is its brightness and stability. The traditional incandescent lamp is based on filament heating to produce light, and the unstable current will cause the light to appear stroboscopic. Using the Homebest LED bulb, and its stable light source can reduce the damage to the eyesight of the family, even in the camera. There will be no flicker, ghosting, and noise. In addition, it does not contain any harmful substances and is friendly to the environment and your family. 

Your description can be like the below example:

The bulb provides stable light that can be eliminating eye exhaustion. No flicker, no noise, no flash even under the camera, protect you and your child's eyes.

Quality of Material

Do you think that only the purchaser or seller values product quality? In fact, the product material analysis picture is also a very important part of the details page for end-consumers. Although end-consumers may not be familiar with the proper nouns of some materials as manufacturers, detailed material analysis or internal structure analysis picture can more gain consumers' trust in product quality. The structure and material analysis shown in the picture, indicate the advantages of the material, or the purpose of the production process. Even consumers who do not know the raw materials can feel that this product uses high-quality materials and high-tech processes.

Your description can be like the below example:

High-quality raw material provides you a better user experience, expands the product span life to 30,000 and 15,000 switching cycles.

Easy Assembly

With the extensive expansion of the application of LED lighting, based on the LED bulb, LED downlights / LED panel lights / LED spotlights have also been gradually developed. Unlike bulbs that you only need to screw the bulb to a suitable holder, downlights and other lamps have certain requirements for installation. Adding simple installation steps on the website will reflect the humanized design better and reduce the cost of after-sales communication. For some surface-mounted lighting that requires cutting a hole on the ceiling, the recommended cutting size needs to be clearly and conspicuously marked.

Your description can be like the below example:

Cut out a hole (required size) on the ceiling, connected directly to AC100V-240V power supply, no transformer or other accessories required.

Scope of Application

Compared with most other products, lightings are more ornamental products. As mentioned above, the quality analysis of product materials is an advantage of the lighting. However, in the current market, the technology of LED lighting has reached a certain bottleneck. The technology used by most suppliers is not particularly prominent, so showing some physical renderings or scene renderings on the web page will make your web content richer, attract the attention of consumers, but also be a good show of the lighting with a wide range of uses, strongly matching with the scene and other purposes.

Your description can be like the below example:

Suggested reading:
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The Complete Guide to Choosing Outdoor Lighting for Homeowners
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Environmentally friendly: contains no mercury or other hazardous substances, very perfect for bedroom, hallway, hotel, corridors, stairwells, also idea as decoration.

Humans are typical visual animals. Although the text is a universal formula to convey information, the effect of pictures is often clearer and more attractive. Then the combination of text and pictures must have details and vividness. The selling point for LED lighting is not only as above. For example, instant-on with no waiting time, appearance, heat dissipation characteristics, service life, switching times, eye protection, high lumens, dimmer and power saving, etc. can also all be advertised points. Although the light source is a very common existence in our lives, when you start to describe it in detail, you can discover more.

LEDs are appropriate for many lighting applications, they are designed to produce a lot of light from a small form factor while maintaining fantastic efficiency. Here at LEDSupply, there are a variety of LEDs for all kinds of different lighting applications, the trick is knowing how to use them. LED technology is a tad different than other lighting that most people are familiar with. This post is here to explain everything you need to know about LED lighting: how to power LEDs safely so you get the most light and the longest lifetime possible.

What Exactly is an LED?

An LED is a type of diode that turns electrical energy into light. For those that don’t know, a diode is an electrical component that only works in one direction. Basically, an LED is an electrical component that emits light when electricity flows through in one direction, from the Anode (positive side) to the Cathode (negative side). LED is an acronym standing for ‘Light Emitting Diode’. Basically, LEDs are like tiny light bulbs, they just require a lot less power to light up and are much more efficient in producing high light outputs.

LED Types

In general terms, we carry two different types of LEDs:

5mm Through-Hole & Surface Mount.

5mm LEDs

5mm LEDs are diodes inside a 5mm diameter lens with two thin metal legs on the bottom. They are used in applications where a lower amount of light is required. 5mm LEDs also run at much lower drive currents, maxing out at around 30mA, whereas Surface Mount LEDs require a minimum of 350mA. All our 5mm LEDs are from top manufacturers and are available in a variety of colors, intensities, and illumination patterns. Through-hole LEDs are great for small flashlight applications, signage, and anything where you are using a breadboard as they can be used easily with their leads. Check out our guide to setting up 5mm LEDs for more info on these tiny light sources.

Surface Mount LEDs (SMD)

Figure 1 – Bare Emitter

Surface Mount LEDs are diode(s) that can be placed on a substrate (circuit board) with a silicon dome over the diode to protect it (see Fig. 1). We carry high-power Surface Mount LEDs from industry leaders Cree and Luxeon. Both are excellent in our opinion, that is why we carry them after all. Some prefer one over the other but that comes with experience and knowing what to look for. Cree tends to have higher listed Lumen outputs and is a market leader in the High-Power LED sector. Luxeon, on the other hand, has excellent colors and thermal control.

High Power LEDs come as bare emitters (as seen in Fig. 1) or are mounted to a Metal Core Printed Circuit Board (MCPCB). The boards are insulated and contain conductive tracks for easy circuit connections. Our 20mm 1-Up and 3-Up starboard designs are the best sellers. We also offer QuadPod’s which can hold 4 high-power LEDs on a board slightly larger than the 20mm stars (see Fig. 2). All our high-power LED options can be built on a linear design as well. The LuxStrip can house 6 LEDs per foot and is easily connected up to 10 feet long.

Figure 2 – MCPCB Options

Polarity Matters: Wiring LEDs

Electronic polarity indicates whether a circuit is symmetric or not. LEDs are diodes, therefore only allowing current to flow in one direction. When there is no current flow, there will be no light. Thankfully this means that if we wire an LED in backward, it will not burn the whole system up, it just won’t come on.

The positive side of the LED is the Anode and the negative side is the Cathode. Current flows from the anode to the cathode and never in the other direction, so it is important to know how to tell the anode and cathode apart. For surface mount LEDs this is easy as the connections are labeled, but for 5mm LEDs ook for the longer lead which is the anode (positive), take a look at Figure 3 below.

Figure 3 – Finding the anode and cathode of an LED

Color Options

One of the great things about LEDs is the different options and kinds of light you can get from them.

White LEDs

Correlated Color Temperature (CCT) is the process of creating different white light at different temperatures. Color temperature is specified in degrees Kelvin (K), which is a temperature scale in which zero occurs at absolute zero and each degree equals one Kelvin. The lower temperatures from 3,000K to 4,500K tend to be warmer to neutral white. The higher temps 5,000K+ are the cool whites, also known as ‘daylight white’.

Color LEDs

For colors, what really matters is the wavelength in nanometers (nm). For certain applications, colors are needed for the visual effect, but sometimes certain wavelengths are needed for applications like curing, growing, reef tank lighting, and much more. See Fig. 4 for an idea of what wavelengths and temperatures produce certain colors.

Figure 4 – LED colors and color temperature

We try to carry similar color temperatures and wavelengths for each brand and type of LED. You can always find the color or wavelength of our LEDs on the sub-section of the product page and can even search by color from our LEDs dropdown menu on the homepage. In white, we carry 3000K, 4000K, 5000K, and 6500K. As far as colors go, we carry from 400-660nm.

LED Brightness

LEDs are not only known for their colors, they are also a lot brighter than other light sources. Sometimes it is hard to tell how bright an LED will be because it is measured in Lumens. A Lumen is a scientific unit measuring luminous flux or the total amount of visible light from a source. Note that 5mm LEDs are usually listed in millicandelas (mcd). For 5mm LEDs, their viewing angle also affects the light output they give off, for more on that see here.

Why drive current matters…

The amount of light (Lumens) an LED emits depends on how much current is supplied. Current is measured in milliamps (mA) or amps (A). High-power LEDs can take currents from 350mA to 3000mA. LEDs vary on their current ratings so be sure to keep track of this when picking an LED and driver.

Determining the Brightness

Now comes the tricky part, selecting the LED and driver combination that will output the light needed. We have done a lot of the groundwork here, in a post measuring the brightness of each high-power LED at different drive currents. Take note that these are measures for 1-Up stars so if you want more light the 3-Up LEDs are a good option as they are triple the light within the same footprint.

The above resource can always be used for determining the light output from an LED, but finding it manually is not very hard.

To do so, information is needed from the datasheet of the LED. On all of our LED pages, we link to the manufacturer’s datasheet at the bottom of the page.

Example: Finding brightness of Cree XP-L at 2100mA

In this example, we are using the Cree XP-L. First, find the Flux Characteristics table (figure 5). We will touch on binning later which is labeled in the ‘Group’ column, but let us assume we are going to use a cool white XP-L from the highest bin (v5). The highlighted number is the typical flux @ 1050mA which is the current the XP-L is measured at. To the right of that are the typical Lumen numbers for 1500, 2000, and 3000mA drive currents.

Figure 5 – LED Luminous Flux Chart

For the sake of this example, say we want to run this LED with a 2100mA BuckBlock LED driver and we need to find what the light output would be like. When driving an in-between drive current that is not listed, find the relative flux vs. current graph on the datasheet that looks like the graph to the right.

The arrow is the tested (base) output (at 100% relative flux). Following the curve to 2100mA (?) we see that this is a 75% increase in light. Taking the 460 lumens from above and multiplying it by 1.75 we can see that the cool white XP-L running at 2100mA gives off about 805 Lumens.

It may be hard to find the LED and Lumen output needed when switching to LEDs. This is due to the fact that light was always measured by the wattage of a bulb. LEDs have much better efficacy which makes it nearly impossible to measure in this way anymore as a 50 Watt LED will be significantly brighter than a 50 Watt Incandescent. In Figure 7 we show different incandescent bulbs and how many Lumens they give output. This helps give a better idea of the light to expect from an LED and if it will be as much as the old lighting.

Figure 6 – Incandescent Wattage to Lumens

Viewing Angle and Optics

Our 5mm LEDs have listed viewing angles for each so just search for one that will work for you. As far as our surface mount LEDs go, most of them give off a very wide angle at 125 degrees! Luckily, the LED starboards are compatible and easy to use with LED optics. These secondary optics are used to focus the light, they can reflect the light from an LED into spot, medium spot, wide spot, or elliptical and oval patterns.

As seen in Figure 8, 1-Up optics are cone-shaped and require an optic holder. In the case of our LED boards, optic holders have four legs that sit down into the grooves of the star. Triple LED stars are also compatible with Carclo optics, built with three holes in the board for the legs of the optic to fit in.

Figure 7 – LED optics and holders

How to Power LEDs

LEDs are known for having the best efficacy out of all other light sources. Efficacy is the measure of how well a light source produces visible light, also described as Lumens per Watt. In other words, how much light are we getting for our watt of power? To find this, first, find out the wattage of the LED in use. In order to find watts, you need to multiply Forward Voltage (the voltage at which current starts to flow in the normal conducting direction) by drive current in Amps (note that it NEEDS to be in amps…not milliamps). Let’s take a look at the Cree XP-L 1-up LED as an example.

Figure 8 – Forward Voltage of an LED

Say we are running this Cree XP-L at 2000mA. From Figure 8 you can see that at this drive current the forward voltage is 3.15. So to find watts we multiply 3.15 (forward voltage) by 2 A (2000mA = 2 Amps) which comes out to be 6.3 Watts.

So now to find Efficacy, we just need to divide 742 Lumens (the tested amount of Lumens for this LED at 2000mA) by 6.3 Watts. So the Efficacy (Lumens/watt) of this Cree XP-L is 117.8. This is great efficacy but also note Cree boasts that the XLamp XP-L LED has breakthrough efficacy of 200 lumens/watt running at 350mA. It is good to know that the efficacy goes down as you run more current to the LED as this increases heat which does make the LED a bit less efficient. Sometimes you will need to accept this if you need the LED to be very bright, but if you are wanting to get the best efficacy then you should run LEDs at a lower current. This is all helpful in determining how much power your applications will need as well as figuring out energy savings down the road.

A little bit more on LED drivers

This means that you need to find an LED driver that has the capability of driving LEDs at the current you need in order to get the amount of Lumens you’d like. An LED Driver is an electrical device that regulates the power to an LED or string(s) of LEDs. The driver responds to the changing needs of the LED by supplying a constant amount of power to the LED as its electrical properties change with the temperature. A good analogy in understanding this is that of a car on cruise control. As the car (LED) goes through hills and valleys (temperature changes), the cruise control (driver) makes sure it stays at a steady speed (light), regulating the gas (power) needed in doing so. The driver is so important because LEDs require very specific electrical power in order to operate properly. If the voltage supplied to the LED is lower than required, very little current runs through the junction, resulting in low light and poor performance. On the other hand, if the voltage is too great, too much current flows to the LED and it can overheat and be severely damaged or fail completely (thermal runaway). Always make sure you check the LEDs datasheet so you know what current is recommended to avoid these issues.

How much voltage do I need to light up an LED?

This is a common question asked and is actually pretty easy to figure out. All you need to know is your LED(s) forward voltage. If you have multiple LEDs in series then you need to take into account all the forward voltages combined, if you have a parallel circuit then you only need to take into account the forward voltage of how many LEDs you have per string. For more on wiring setups, see here. It is a good idea to keep at least a 2 volt overhead as some drivers (like the LuxDrive drivers) require this for the driver to work properly. So if your total forward voltage for a series circuit is 9.55, you should be safe with a 12V supply. For off-line drivers (AC input) just know the output voltage they are rated at and make sure you are covered, so an AC input driver with an output range of 3-12VDC would work for this application as well.

Heat Control

Finding the wattage of your system also helps you know more about the heat control you will need. Since these LEDs are high-power, they do create heat which can be very bad as you can learn here. Too much heat will make the LEDs produce less light as well as cut down on the lifetime. We always recommend using a heatsink and like to say to use about 3 square inches for every watt of LEDs. For larger wattages, I would recommend looking for a heatsink that is recommended for the number of watts you are running.

LED Binning & Quality

With the LED industry growing at a pretty rapid pace right now, it is important to understand the difference in LEDs out there. This is a common question as LEDs can range from very cheap to very expensive. I’d be careful in buying cheap LEDs as you always get what you pay for, yes the LEDs might work great at first but they usually tend not to last as long or will burn out fast because of poor testing.

All the LEDs carried here at LEDSupply are carefully selected. We only stock the best brands and color temperatures. Our vast experience in the industry has helped us learn the importance of quality manufacturing and binning of LEDs as well. In the manufacturing of LEDs, there is a variation of performance around average values in the technical datasheets. For this reason, manufacturers bin the LEDs for luminous flux, color, and forward voltage. We select the bins with the highest luminous flux (visible light) and lowest forward voltage, as this makes sure we have the LEDs with the best efficacy. A large amount of LED products are cheaply made and not documented correctly, which leads to many failed projects and then makes people think LEDs actually don’t last as long as they are said to. With our experience and buying power, we are able to offer the best products at reasonable prices.

This should give you a good start to understanding LEDs and what to look for, but if you have more questions or would like more info on a certain product and whether it would work for you, we are here to help. Just email us at sales@LEDSupply.com or call us at (802) 728-6031 to chat with our very knowledgeable Tech Support Team.